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engage!11 :: cayman islands
"Behind-the-Scenes" with Rebecca Grinnals (aka "WEDDEX")...a glimpse into our unique perspective of wedding world...the business side!!
About
- WEDDEX
- Celebration, Florida, United States
- Welcome to WEDDEX…insights into the wonderful world of the wedding industry! My name is Rebecca Grinnals and I am a strategic consultant to the wedding & honeymoon industry and producer of the luxury wedding business events: engage!. You can read all about my background and business on my company website Engaging Concepts. I am most importantly a wife and mother and could not do any of what I do without the unending support of my amazing husband Patrick and two incredible daughters, Annie & Gracie.
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- Dream weddings meet reality: Crain's Business
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- AP: "Economy Tames Bridezillas"
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2 comments:
There is a real problem in our profession with this statistical calculation of average wedding spending. As Mark Twain wrote "there are three kinds of lies: lies, damned lies, and statistics." The problem is that we tend to take at face value a statistic thinking we understand what it means.
Often we will think "average spending" and assume that it means that half of the weddings spend above and half spend below. But that is not so in wedding spending. If one looks closer at Wedding Reports figures two important aspects are revealed.
1) Only 20% of weddings exceed the ~28K spending "average". Yes, just 1/5th.
2)One-half of all weddings spend no more than 50% or less of the ~28K "average". Half spend less than $15K.
"Reality" wedding TV programming and business news quoting $28K as the "average" is the problem and has set-up a dynamic where ~80% of the brides feel inadequate and apologize for having a budget less than "average" and being thrifty or using Davids Bridal.
As wedding professionals somehow we must knock that down. I even find apologies from wedding pros that their brides seem to be poorer than the "average" bride.
I think that the issue of trying to match an unrealistic but authoritatively reported "average" is lowering our self esteem, and divorcing ourselves from reality and each other. For both brides and professionals.
Marc Fuller
Wedding Professional Success!
Out of curoisty, do these projections only represent the estimated wedding costs for couples in America, or can it be applied to include couples in Candada as well?
i.e. are these wedding projections representative of the whole North American market?
Thank - you.
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