Wednesday, August 26, 2009

New wedding industry client project launches ::

We are delighted to present a project 9 full months in the making - the brand new website [created in collaboration with amazing agency Chowder Inc.] for our mutual long-time client, The Cayman Islands Department of Tourism. Presenting ::

All the details in the official press release below ::


New interactive wedding web site
ffers inspiration and guidance to brides planning
destination 'I do's'

Toronto, ON (August 26, 2009) - Hot on the heels of its successful Engage!09 :: something blue wedding business symposium this summer which saw the likes of wedding guru Preston Bailey and Martha Stewart’s Darcy Miller descend upon the destination, the Cayman Islands Department of Tourism has launched a new web site, Designed to showcase its wide range of wedding experiences, connect couples with service providers and inspire them to find their own unique wedding style, the site is infused with numerous interactive elements and a gallery of over 900 photos to date.

A ‘Find Your Wedding Style’ quiz helps couples narrow in on their unique taste preferences and a ‘Real Wedding Stories’ section not only tells the story of couples married in Cayman, but provides an extensive photo gallery for each, with the on island suppliers they worked with to make their dream day a reality.

“Images play an enormous part in helping a bride to determine what resonates with her and her sense of style,” says Rebecca Grinnals, founder of Engaging Concepts, an expert consultancy to the wedding industry that helped develop the web site. “Brides get inspiration from other brides and so the site is very image laden and interactive so couples can truly get a sense of what’s possible, while identifying the look and feel that best represents their relationship.”
There’s even a section dedicated to the needs of wedding guests, with information on accommodations for all budgets, how to get to the destination, activities and attractions, on island transportation options, shopping, spas and telecommunications information. In addition,legal requirements, a special section on honeymoons and a wedding blog featuring guest entries from on-island service providers, add to the mix of content.

“The Cayman Islands offers some of the most talented wedding service providers I have ever worked with,” says Grinnals. “So we have included an extensive section on venues, florists, wedding planners, photographers, cake designers and more. There’s also an explanation of what a traditional Unity Sand ceremony entails, a popular choice for those who get married on the beach.”

Plans are underway to further increase the content including a section on unique destination wedding favour ideas, “must shoot” photo lists and even a behind-the-scenes look from wedding expert insiders. Grinnals says the site will be refreshed on a quarterly basis so brides will always be able to peruse a new selection of images which reflect the latest trends, colours and design elements.

For more information on booking a wedding in the Cayman Islands visit or email In Canada, contact the Cayman Islands Department of Tourism at 416-485-1550 or toll-free 1-800-263-5805.

Tuesday, August 18, 2009

Powerful Video :: Why Social Media is Here to Stay

Via Ryan {of all places!}

"In a YouTube video jam-packed with statistics on the alarming growth of social media platforms in recent years, a case is made that our society could be approaching the biggest shift since the Industrial Revolution.

Amid slick graphics and a hip soundtrack, the video spouts statistics including:

- Social media has overtaken porn at the #1 activity on the Web.
- 1 out of 8 couples married in the U.S. last year met via social media.
- Radio took 38 years to reach 50 million users, TV took 13 years, Internet took 4 years, yet Facebook took less that 9 months to add
100 million users.
- If Facebook were a country, it'd be the world's 4th largest following the U.S., India and China.

The video is produced by, a social media blog run by Erik Qualman, a VP at EF Education, the world's largest private educator.

Where do YOU fit into this social media revolution?"

Friday, August 7, 2009

Official engage!09 :: website is LIVE!

Be sure to check out the official engage!09 :: the encore website at and our new color palette for this event :: poppy & cement - inspired by many of the chic colors of the Wynn Encore.

Kathryn and I head to Las Vegas for a site visit and planning session next week and can't wait to start pulling together all of the fun details this time around!!