Thursday, August 30, 2007
Wednesday, August 29, 2007
Webster's Definition: Bridezilla\ bride-zil-a n 1
Horrific, bulging-eyed bride prone to screaming spells and spontaneous fits of hysterical rage. Bridezillas are known to drop blows over seating charts, get bug-eyed at the mere mention of carnations and view hurling champagne at their wedding planners as a form of hazing.
Bridezilla.com's Definition: Bridezilla\bride-zil-a n 1
Exceptionally attractive, confident women who know what they want and can't be bothered to sugar coat because they are obviously on 100 calorie- a- day microbiotic diets and can't even sneak a pack of Splenda if their life depends on it. Bridezillas are both blessed and cursed with a higher vision of perfection than most mediocre, David's Bridal wearing, Gerber daisy carrying mortals and have no choice but to impart this vision exactly to the masses. It is this motive that drives them to demand nothing less than excellence from their staff-err, wedding party.
In short, some people say bridezillas are bat-crazy man-hating Stepford brides. We say potato, potahto.
Check it out!
Tuesday, August 28, 2007
My friend Preston Bailey has just re-launched his website and started to BLOG!! His first post was about a *Major* wedding [you have to say "major" with the Victoria Beckham accent - wink!] he did at the Hotel du cap in the South of France last month. Preston is always jetting off to exotic places around the globe to design weddings for the truly rich & famous - but even with all that - he is among the nicest and most down-to-earth, genuine people I know. Kathryn and I had the thrilling life experience of working with him and his fabulous and fun team on the Donald and Melania Trump wedding at Mar-a-lago in 2005...Loved it - Love him!
Monday, August 27, 2007
It is a brilliant way to connect with potential consumers and the conversion rate is proof that it is well worth the investment.
Friday, August 24, 2007
Lots to still learn - but we presented this to our clients today to RAVE reviews! It will be shown on the weddings homepage of KesslerCollection.com . We have been working on a comprehensive photo project for them for the past 3 months and have amassed over 10,000 amazing wedding images for each of their 10 hotels to use to enhance their marketing and selling efforts. This is just one of the final projects we presented.
Photos are all of our MOST critical brand tools and the most powerful way to tell any wedding story and truly connect with brides. The relationship between professional wedding photographers and venues/hotels/resorts is so win-win...it just amazes me how much opportunity for synergistic partnerships still exist! It is our goal to bridge that gap...one client at a time! Enjoy!
Tuesday, August 21, 2007
“This summer WE tv dramatically increased its wedding content on the network, branded a special evening each week for wedding programming, and built an online portal of shared bridal content and information all under the WE Go Bridal block,” said Kim Martin, the executive VP and general manager of WE tv. “With this new investment in original wedding-related programming, the network is looking to maintain its leadership position to provide a multiplatform destination point for weddings and the bridal community. With billions spent each year in this marketplace, we know there is a huge consumer demand for this type of programming.”
Check out the entire release here. The tivo's will be working overtime!
Understanding how these unique consumers behave before, during and after their engagement cycle is of paramount importance to any savvy wedding marketer. These are not the same brides as you dealt with five or even two-three years ago! In order to engage them in your brand you must cater to these "Affluencers" in unique and unexpected ways and try to exceed their very high expectations at every opportunity. Taking the time to do this will yield very real results - continuing on with the status quo will surely mean conceding market share to the many new players in the market who are investing the time to do so.
Friday, August 17, 2007
Each issue is more beautiful than the last - packed with island wedding inspiration, spectacular real weddings and stunning editorial, even the advertising is beautiful! A must read...enjoy!
Thursday, August 16, 2007
Logged on this morning to check in with my daily blog's and boom - first one out of the gate was this post on WeddingBee:
Just a little something to put you in the wedding mood. Looking forward to the big day!
All my best, Danny
Wednesday, August 15, 2007
Finally! I have been keeping a *big* secret for over a month now and I finally get to share! One of my very best friends in the entire world, the most fabulous Randy Fenoli, is back in bridal! He has recently been named as the Fashion Director of the world-famous Kleinfeld. What a PERFECT role for him!
Tuesday, August 14, 2007
It is a whole new look + feel and creative direction but one we feel succinctly tells the story of the unique wedding marketing and strategic service we bring to the wedding and honeymoon market.
Thanks for checking it out - let me know what you think!!
Monday, August 13, 2007
I am so excited for my friend Bee - the now infamous "Mrs. Bee" of WeddingBee. She has just received a huge hit in the business section of The New York Times! Huge. Here is the section highlighting the boom in her brilliant blog:
“I went from being a regular blogger that just loved to share ideas and research to more of a professional blogger, where I watched for tone, libel, and even language,” such as cursing, she said. Previously, “if I didn’t like a vendor, I’d vent away knowing they’d never read my post. Now when I review a vendor, I know the vendor is likely to stumble across my post. So I check the facts, make sure the tone is balanced, and basically pretend to be a real journalist.”
Just back from an entire week in Jamaica conducting wedding-specific training for our long time client Sandals Resorts - thanks to all the participants who fully embraced the sessions and came away renewed and refocused and are committed to taking their roles to the 'next level!'
I thought I would start to share some of the fresh, new wedding/honeymoon creative for Sandals. If you have been in the wedding industry for any amount of time, you have surely seen the extensive advertising campaigns that they have produced over the years and will know that this is quite a departure from where it has been. This year, we have been very involved in working with their agencies to update the look + feel of the wedding/honeymoon creative and we are all really excited about the new direction!
More to come!
Friday, August 10, 2007
Thursday, August 9, 2007
Wednesday, August 8, 2007
Saturday, August 4, 2007
For the past few months, one of my first morning blog reads is the FABULOUS StyleMePretty - for the style obsessed bride.
Just a brilliant concept with a spectacular and unique 'point of view' - created by invitation designer Abbey Jean - it has been so fun to watch grow. Shows the power of this blog-world. Abbey has been running her signature "Inspiration Board" contest all week and the response has been tremendous - you must check them all out. Over (32) brides submitted fabulous design/mood boards in a matter of days. And Abbey shared that she was overwhelmed with the responses and plans another contest soon in order to share all of the submissions received! No limit to where she can take this now! The *buzz* is out there and gaining steam.
Also a very interesting study in the increasing level of sophistication and design of weddings today. No matter the budget - these brides all have strong visions of what they want their wedding to be. These brides are not professional wedding planners or interior designers or graphic artists. They have powerful tools available to them all over the web and sites like Abbey's are encouraging them to think far, far out of the box in terms of just what they want their wedding to look and FEEL like on every level.
Smart wedding marketers will jump on this trend - let it help them truly get inside the mind of their clients - encourage their creative thinking and add to their inspiration. Weddings are not at all about the dates, rates, space, standard menus, packages, cookie-cutter offers, store policies, minimums, room rental fees, etc. that often rule our worlds. They are each truly UNIQUE, ever-evolving expressions of two very real people in love and what inspires them and the lasting, memorable experience they wish to create on this most special day.
In this increasingly competitive landscape - it is important to take time to remember this and get to know each couple for who they really are and what they want to express. Each and every wedding professional is an integral collaborator to help bring their wedding vision to life. What are YOU doing to inspire your brides and what inspiration are they giving to you in return?? Think about it.
Congrats Abbey - for inspiring us all!!!
Friday, August 3, 2007
Wow - Lots going on in wedding-world media lately! Check out (3) brand new sites (most still in BETA) that I have been keeping my eye recently: ProjectWedding, WeddingWire and bridalhood. The awareness was raised recently with a series of posts/comments over on WeddingBee recommending each site.
Thursday, August 2, 2007
I know you mentioned earlier that you had some you would like to show us. We would love to see them when you get them together, and also please tell your clients to submit to The Knot as well! We put together and easy link that goes through all the directions for submitting:
So feel free to pass along. Just about any destination is eligible, as our magazine covers 17 regions and online we cover about 70 within the United States. Not to mention destination weddings around the world."