“China is by far the world’s largest wedding market, with approximately 10 million weddings a year, which is five times the number of weddings in the U.S.,” said David Liu, CEO and cofounder of The Knot Inc. “With the first generation of children from the One Child Policy marrying now, a wedding is a highly anticipated occasion for their parents and grandparents. This presents a huge opportunity in the China market, and our mission is to be the number one leader in bringing Chinese couples stylish inspirations, expert advice, and unique tools to help them plan their weddings and lives together.”
Chinese Wedding Industry Statistics
Ijie.com provides U.S.-based businesses an opportunity to align with a premium trusted brand and access to a huge untapped bridal market. As the first generation of children from the One Child Policy enters the average marrying age, young engaged Chinese couples wield unprecedented wedding budgets and are increasingly incorporating Western traditions into their wedding ceremonies.
- Wedding industry: $57 billion (400 billion RMB) (Source: China Wedding Industry Development Report)
- Average number of weddings: 10 million couples marry annually (Source: China Wedding Industry Development Report)
- Average wedding spend: $12,000 (80,000 RMB), excluding the cost of the wedding ring, attire and honeymoon (Source: China Wedding Industry Development Report)
- 80 percent of weddings combine Chinese-Western traditions (Source: National Committee of Chinese Wedding Service Industry)