Say Yes to the Dress!

Cannot WAIT for this new show filmed at Kleinfeld debuting on TLC on October 12th at 10pm:

New York’s Famed Kleinfeld Bridal Featured in New TLC Series

“Say Yes to the Dress”

Save the Date! 13-Episode Series Set to Walk Down the Aisle
Friday, October 12 at 10 p.m. ET/PT


New York (October 2, 2007) - Heading to the bridal salon in search of the perfect gown ... it's the ultimate shopping trip that many women have been dreaming about since girlhood. For many, those dreams bring them directly to the New York doorstep of the famed Kleinfeld Bridal. Finding "the" dress is one of the top items on every bride-to-be's to-do list, and TLC's new series SAY YES TO THE DRESS shows that sometimes, saying "yes" to the marriage proposal is the easy part - it's finding a gown that matches your style, image and budget that can prove far more difficult.

The 13-part SAY YES TO THE DRESS premieres on Friday, October 12, with two back-to-back half-hour episodes airing from 10-11 PM ET/PT. Subsequent episodes will premiere Fridays at 10PM ET/PT.

Part bridal story, part fashion transformation and part family therapy, SAY YES TO THE DRESS is wrought with intense drama, as the Kleinfeld team guides each bride-to-be through the process of creating a flawless look for their big day. Each episode introduces three brides who have traveled to Kleinfeld from across the United States and Canada -- some arriving with a full entourage of parents, friends, and extended family.

It's up to their dedicated consultant to help find the perfect gown for each bride, but it's not always easy. Along the way, there are tears of frustration and tears of elation, and SAY YES TO THE DRESS shows how the Kleinfeld team -- from Elise, the no-nonsense director of sales who manages the consultants, to spunky, outspoken Keasha and know-it-all newbie Claudia -- mixes experience, intuition, hard work and grace under pressure to help every bride feel like a million bucks.

About Kleinfeld Bridal
Kleinfeld is a true New York institution. Founded in 1941, Kleinfeld is renowned for carrying the largest selection of exclusive designer wedding gowns anywhere. Owners Ronald Rothstein, Mara Urshel and Wayne Rogers moved the store from its roots in Brooklyn to a 35,000 square foot Manhattan salon that runs the length of a New York City block. Kleinfeld is filled with the world's most gorgeous wedding gowns and its impressive operation includes 250 bridal consultants, fitters, seamstresses, beading specialists and steam pressers who work to make each bride feel like a million bucks.