The Knot Unveils Annual Real Weddings Survey Results
Largest-of-Its-Kind Survey of 20,000+ Recently Wed Couples Reveals Unparalleled Insight into the Bridal Consumer, from Spending Patterns to Style Preferences
NEW YORK--(BUSINESS WIRE)--The Knot Inc. (NASDAQ: KNOT), the owners of The Knot Wedding Network (which includes the Internet’s most-trafficked wedding websites and communities TheKnot.com and WeddingChannel.com,) conducted a massive survey in 2007 to capture detailed feedback on wedding spending, style preferences, event characteristics, and other key information related to the bridal demographic.
The survey, administered by Harris Interactive, is the second annual Real Weddings Survey conducted by The Knot Inc. It polled nearly 22,000 individuals—of mixed ethnicities, income, and education levels—across 50 US states, making it the largest survey of its kind ever.
WEDDING SPENDING:,COUPLES ALLOT BULK OF BUDGET TO RECEPTION, AND COUPLES CONTRIBUTE AS MUCH AS BRIDE’S PARENTS, AND CAKE SPENDING INCREASES SIGNIFICANTLY
WEDDING STYLE & TRENDS: SEMIFORMAL WEDDINGS ARE THE RAGE, AND BRIDES ARE HEADING TO ALTAR FASTER
DESTINATION WEDDINGS: COUPLES ARE TRAVELING TO TIE THE KNOT, BUT NOT NECESSARILY LEAVING THE COUNTRY
PHOTOGRAPHY: PHOTOGRAPHY GOES DIGITAL AND COSTS GO UP
MUSIC & ENTERTAINMENT
Top reception band and music style choices in 2007 were rock-and-roll/Motown (37%) and big band/swing/jazz (21%).