Thursday, November 13, 2008

New Destination Wedding Insights

Just out this week from Beverly Clark's Elite Wedding Collection is a new 'state of destination weddings' survey of their website visitors [brides!] providing valuable insight to top tier hotels and resorts that specialize in weddings and honeymoons.

You can read the survey in its entirety here.

Some interesting outcomes show that, so far, Destination Weddings are still very resilient but a noticeable shift from more exotic destinations such as Europe and cruising to locations closer to home like the Caribbean, Mexico and Florida.

Guest counts seem to be holding steady as 59% of couples plan on having 25+ guests join them for their wedding. 

Publisher Jay Klanfer and the entire Elite Wedding Collection team do a great job of providing "qualified properties and wedding professionals a high impact, low cost marketing solution that will reach tens of thousands of affluent brides as they actively plan their wedding. The Elite turn-key program integrates print, web, eMarketing, trade show and social media to reach brides wherever and whenever they plan"

We have had a number of clients over the years participate with EWC and its sister sites WeddingLocation.com and HoneymoonLocation.com and all have been very happy with their targeted results.  If you are in the destination wedding market or wish to grow that aspect of your business I recommend taking a look at their offerings!

1 comment:

Lara @ Southern Weddings said...

We have definitely seen a growing number of people turning away from exotic destinations and coming to FL. Great post.