Blogs have taken web 2.0 by storm and the wedding industry has been no exception. What we do is so VISUAL and emotional and compelling and lends perfectly to the very nature of blogging. Witness the literal explosion of wedding professionals blogs, led by the wedding photographers. That should come as no surprise - after all, they have the stunning imagery and by nature are creative and most often, very techo-savvy.
I am surprised however at how far behind most wedding planners and event designers/floral designers are on this trend...and of course resorts/hotels/caterers and travel agents - not even on the map yet!! There are a few notable exceptions but as a whole - not even in the game!
So I found it of interest to read the piece in today's 1to1 Media marketing e-newsletter entitled: "Do You Need a Chief Blogging Officer?" It outlines the blog strategy of major companies such as Marriott, Southwest Airlines, The Dallas Mavericks and GM.
We are working with almost all of our current clients to develop or strengthen their Blog strategy...it is no longer luxury, in fact, I consider it a MUST in today's increasingly competitive and overcrowded market.
Debbie Weil, author of The Corporate Blogging Book, lists her top eight tips to a successful corporate blog on her website:
-Write short. Less is more. [ok - I admit I need to work on this - if you know me at all you know I am not known for my brevity! *wink!*]
-Post at least once a week.
-Link to naysayers and competitors
-Appoint a blog editor [if you are too big or busy to do yourself!]
-Build redundancy into your approval process.
-Consider joining The Blog Council (an independent corporate blog association).
-Just do it...
That last point is the KEY! Just start. It is free, it is super easy [almost as easy as sending an email], and it is critical in developing an ongoing conversation with your clients.
Please share your blogs with me...I will add them to my personal RSS reader - which already is filled with over 125 blogs but always has room for more!!!