To see in full click on the image {this was as big as I could make it here on the blog} but the headline is: "YOUR EVER AFTER" and the body copy reads: "From our soaring, modern grand ballroom, to the glittering skyline, to the inventive cuisine and resounding service, let your vows take on a new view."
It is challenging for hotels/resorts/venues to cut through the clutter in wedding advertising and really make an impact. This ad accomplishes all that and more -- hitting on the key points that are important to a bride when choosing a wedding reception venue in the copy but with a dramatic visual to grab the attention of any reader. With food+beverage packages beginning from $220pp++ they have certainly set the tone for what one might expect at this luxury hotel in the heart of downtown Chicago. Kudos!
2 comments:
not to put a damper on a fab ad, but isn't that model in the window the same ad from Simone Carvalli's wedding dress line?
This picture is gorgeous. The only thing that I would change is the random light right above her head. I know....I am a little anal. It just bothers me. Other than that, great ad!
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