Friday, December 7, 2007

Client Blog Project

We are really excited to share the new Blog we created this week for long-time client, the Casa Monica Hotel in St. Augustine, Florida - part of The Kessler Collection! As far as we know, it is one of the first such blogs of its kind for a hotel - and specifically a hotel wedding department!

You all know the power of blogging [you read this blog after all and most of you have your own great blogs!!] for business...I am passionate about it and learning more every day. During a recent visit/strategy session we had with the entire executive team at Casa Monica -the topic of blogging came up and we suggested it and they jumped right in! Before Kathryn and I made it home that night - they emailed us the start of a blog...knowing nothing about it!!

This week, I spent some time formatting it and creating about 20 posts to show them how they can use the blog to share all of the exciting news about weddings at Casa Monica with potential clients. It is very much a 'work in progress' as are all blogs...but this was created at no cost and using the existing, free blogger templates. We think it is great start and they are thrilled and excited to continue to build upon it. I can't wait to see how this will grow and know it will become an invaluable tool for their wedding team to effectively communicate with their clients!
The bottom line with blogging...just start. That is the hardest part!! Once you start it takes on a life of its own - so if you have not done so already - go for it!!


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