Friday, December 14, 2007

Some Back Story on "My Destination Wedding with TheKnot" Client Opportunity

We are of course super excited about tomorrow's premiere of the show! A bit of background: following the incredible success of the Travel Channel's 6-episode series "Weddings Away-Cayman Islands" in 2006 that followed Joanne Brown and the team from Celebrations and was filmed entirely in The Cayman Islands - we knew that we needed to continue to deliver such innovative and ground-breaking television opportunities for our 4+ year client, The Cayman Islands Department of Tourism to build on the momentum generated from the show.

When Carley Roney emailed me back in August looking for "A location that is a bit more exotic and less well known -- an island that people may have only heard of and/or a small boutique/cottage style resort that is visually stunning. The resort also needs to have fabulous floral resources -- or there must be someone on the island to feature -- so that the setting can be really gorgeous!" there was NO question in my mind that the perfect partners to recommend were in Cayman! So began intense coordination, negotiation and logistical planning to pull it all together - there are so many moving pieces and parts to pulling off a one-hour TV show in a remote island destination!
When you see the show - you will also understand that there is much more to the story - many unforseen circumstances, weather uncertainties and extreme medical emergencies that added to the drama - in all our years of putting together wedding TV programs this one truly topped them all!
Excitement in The Cayman Islands is high in anticipation of the show premiere, here is an excerpt from today's article in the Cayman Compass Newspaper:

Speaking about potential impact this opportunity offered Ms [Joanne] Brown said they jumped at the opportunity to work with the Knot and Style Network on the project. “We knew it would generate fantastic publicity for both Celebrations Ltd. and The Cayman Islands in general. To be featured on a leading network such as Style Network, and associated with the largest wedding website company in the world The Knot, is simply amazing, and we are just so grateful for the opportunity.”

But the whole event was really a team effort on behalf of Cayman Islands’ tourism partners: Cayman Airways donated flights, Southern Cross gave their entire resort for the duration of the filming, and additional accommodation was given by Little Cayman Beach Resort.

Ms Rebecca Grinnals, strategic consultant to the Department of Tourism for the wedding and honeymoon market, was instrumental in bringing about this opportunity for the Cayman Islands. “We are so grateful for her encouragement and leadership in the destination wedding business,” said Ms Brown.

It seems the overall impression on bride, groom and guests was overwhelming.

Ms Brown said, “I cannot begin to tell you how awed and impressed they were with the wedding, and just everything about the islands. They kept saying ‘this is so much more than we could ever have imagined, it is a dream come true’. They fell in love with Little Cayman instantly”.

We were so honored to work beside so many amazingly talented and generous people to make this happen. It was an incredible experience! Tune in for the premiere of "My Destination Wedding with The Knot" on the Style Network this Saturday, 15 December at 9pm EST and airing 7 additional times during the following 5 days!!! And please - let us know what you think!!!

1 comment:

Anonymous said...

There is another Premier Floral, Party and Wedding Designers in the Cayman Islands.

Inspirations Ltd.
345 943 5683

They Specialize in Luxury Beach Weddings