Stumbled recently on this article from SMART MONEY Magazine entitled "10 Things Your Wedding Planner Won't Tell You." These types of articles are always interesting reading for any wedding professional to really understand what the media is warning your couples about. Knowing where they are coming from and what they have read will give you some valuable insight into what their questions and concerns might be and help you to establish a higher level of trust from the very first encounter with potential clients.Unfortunately, as in any industry - there are a few unscrupulous "VENDORZILLAS" out there that are not in business for the right reasons. Brides and grooms are unusually wary coming into the market as they have all heard or read wedding-vendor horror stories.
Establishing a high level of trust and openly sharing past successes and glowing references is a proactive approach to setting yourself far above the few bad apples. Your reputation is everything - protect it fiercely!
[graphic courtesy of WeddingBee]
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