Tuesday, December 11, 2007

Martha Stewart Weddings to Add Destination Wedding Title

Lots of news in wedding-magazine world yesterday...including the surprise announcement that Martha Stewart is closing Blueprint Magazine [which I loved by the way!!] and re-allocating dollars and resources to Martha Stewart Weddings - including the creating a special title dedicated to Destination Weddings!

This from MediaWeek:

"Continuing a trend by publishers to divert dollars from print to their faster-growing online media, Martha Stewart Living Omnimedia said it would close Blueprint, its lifestyle/shopping title for young women. Blueprint will fold as a standalone magazine after the January/February issue and publish as a special-interest magazine as part of Martha Stewart Weddings magazine. Its blog, Bluelines, will continue. MSLO said the move would free up money for digital media and expand Martha Stewart Weddings, a 268,663-circ quarterly. MSLO plans to add destination weddings issues to the title and expand its Web site."

All the more proof that Destination Weddings continue to be one of the hottest segments of the wedding market - with no signs of a plateau or slowdown. The demand continues to grow with competition heating up at every level - destinations/CVB 's, resorts, developers, big hotel brands, dedicated magazines, websites, travel agents, wedding planners, photographers, wedding gown designers and the list continues!

We have built the core of our business by focusing on this trend and it has been truly amazing to be a part of the explosive growth. Exciting times indeed and opportunities abound but it does take a dedicated strategy and level of understanding of this unique segment of the market to realize the maximum benefits.

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