Monday, August 27, 2007

Test Drive your Wedding | Honeymoon

One of the more innovative promotions in the travel industry has been the "Test Drive Your Honeymoon" program at Sandals. For only $99 per person, a bride & groom can jet away for a fun-filled day in paradise to check out the Sandals experience, get tips from wedding experts and editors of BRIDES Magazine and go home with a fabulous gift bag! Best of all - if they end up booking their wedding/honeymoon at any Sandals - the cost of the "Test Drive" is credited back to them!

It is a brilliant way to connect with potential consumers and the conversion rate is proof that it is well worth the investment.

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