Monday, June 11, 2007

The Wedding Salon Bridal Events

I have been a fan of the first class, high quality bridal events that Tatiana Byron and the team at 4PM Events produce called The Wedding Salon for the past 3 years. I have had clients participate in the shows from New York to LA to Miami with great success.

Bridal shows are a tricky thing to pull off and they do it with style, flair and real results. Over the years I have 'been there-done that' with just about every bridal show there is - and for the most part I feel they are perfect for certain types of vendors (local photographers, florists, cake designers, wedding planners, caterers, videographers, hair/makeup, venues) and a real stretch for others (registry, honeymoons, destination weddings, etc.) unless it is the just the right fit.

The thing to remember is, that for the most part, these brides have not been to a million of these shows so it is new and exciting and fresh to them. The cost to participate is often high (booth fees, lighting, booth design & decor, staffing, travel, collateral, giveaways/sampling, AV, etc.) so the decision to take part needs to be very strategic, the exhibit needs to be well designed and planned and the ROI must be there.

These shows 'get it' on every level and create an inviting environment that has lots of *buzz* and interactivity and deliver the high end brides.

They have a few more coming up this year:

New Jersey: June 27th - The Palace at Somerset Park

Los Angeles: September 26th - The Four Seasons Los Angeles

Miami: November 12th - The Biltmore Hotel

Visit 4PMWeddingSalon for all the details!

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